4/02/2014

Book Review: Social Media Mastery by Tara Ross



 Daily Actions for Social Media Mastery: 3 Months of Daily Challenges to help you expand your reach, build your platform, and establish your online authority

Tara Ross has provided the reader with comprehensive, step-by-step "how to" instructions for using social media to promote brands and products. While I have used a lot of these, some were new to me and I plan to expand my use of these social media tools. There are also sections on multimedia tools for those who wish to create podcasts, videos, and online courses. The wealth of social and multimedia platforms, all together in one ebook, with practical "how to" instructions for each, cannot be found in other ebooks. This is one of a kind! The beauty of Ross's ebook is twofold: (1) guidance in setting goals to facilitate the decision-making process in determining which of these social media tools will help promote your brand; and (2) rich resources throughout that provide examples and visual "how to's" for setting up and using all of these social and multimedia tools. I highly recommend this ebook for professionals and business people in all career paths who want to effectively market their brand across multiple social media platforms. All in all, this is an excellent resource that should be at the top of everyone's "must have" ebook list.

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